Create an Exciting Commercial Video to Grab Potential Customers’ Eyes

Nowadays, under the push of video media, brands of all sizes are promoting by online video advertisements, but how many viewers watch these ads from the start to the end?

commercial video

Commercial video is a video that usually highlights the advantages of products, services, or brands. It was pushed to the audience and supported by the media.

The goal of video advertising is to increase visibility, attract new customers, maintain existing customers, and increase conversions. For brand marketing, "skip" is an important indicator to evaluate the effectiveness of advertising. There is a "skip" button on YouTube, which can sensitively detect whether the audience has finished watching the advertisement. If the viewer does not press this button, it means that the advertisement has successfully attracted the viewer's attention. The question is, how do you create attractive video ads so that viewers don’t want to "skip"?

We have summarized several key tips from some successfully implemented creative cases so that the audience will not skip ads. By understanding these mysteries, your brand can also create compelling video ads. In addition, we’ve researched on what elements can be added into your commercial video for reference. If you are interested, get more information in the extended reading module.

Further reading

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